How long has your house been on the market?

If you ever find yourself in this position, evasive action should be taken to avoid your property losing value – even if you are content to wait until a buyer is found. The reason is that the longer your property sits on the market the lower the price expectation.

Everyone in the market should have been offered your property and even those entering the market will most likely know how long it has been for sale as the property portals usually state when a property first became available. Good quality marketing is all good and well and is essential in presenting your property in the best way possible. However, this is only one part of a very complex process and it is easy to overlook the ultimate aim of the marketing campaign.

This of course is to achieve a successful sale at the highest possible price. High quality, professional marketing tends to reach a wider audience which in turn produces a higher number of viewers. These viewings then convert to offers, and it is the role of a skilful negotiator to maximise the sale price for you at this point. It’s never widely publicised but the selling prices achieved between different selling agents varies significantly, which was particularly revealing in the buoyant sellers market of 2022, so it is worth ensuring that your property is in the most capable and experienced hands.

Kerb appeal and the internal presentation of a property are important in any market, and these factors are generally calculable in terms of the value and price achieved in a sale regardless of market conditions. The property market will undoubtedly react to the current transitional economic climate as we move through 2025, and buyers will become less forgiving in terms of the condition of a property versus the asking price, or the price they are willing to pay, than they have been of late.

It is therefore, not unreasonable to expect that if a seller is looking for or expecting ‘top dollar’, the property must be in top condition too. Fortunately, there are things you can do to maintain your price and your saleability, and our firm offers a free, no obligation home audit to help identify why your property hasn’t sold and how a bespoke campaign, unique to your property, will attract buyers.

We will advise you how to get the absolute highest price the market will pay for your home and discuss the difference between functional and cosmetic issues, and how easy-to-fix and inexpensive problems may be costing you money.

If you are thinking about selling in 2025 or are interested in discussing and reviewing your current sales campaign, please contact our Sales Director, Gillian Greenwell, for a confidential, no-obligation chat.